DAVID THOMPSON

Episode 4: Video Mastery and Marketing Tactics for the Modern Realtor with Trent Stonehouse

Mastering Real Estate Marketing: Strategies To Build Visibility, Trust, And Growth

Marketing is no longer just about posting content — it is about creating consistent visibility, building trust, and connecting with the right audience.

In this episode of the David Thompson 360 Podcast, David Thompson sits down with Trent Stonehouse, owner of Social Realtor, to discuss the marketing strategies helping real estate agents, loan officers, and business professionals improve their online presence and generate more opportunities.

Trent shares his journey from building an audience through YouTube to becoming a marketing expert focused on helping real estate professionals create stronger brands. He breaks down the connection between sales and marketing, explaining why effective marketing should create conversations, build relationships, and support business growth.

From optimizing Google Business Profiles and improving local SEO to leveraging video content, reviews, and AI tools, Trent provides practical strategies agents can use to increase visibility and connect with potential clients.

He also discusses common marketing mistakes, the reality behind going viral, and how consistent content creation can become a powerful tool for building authority in your market.

Whether you are just starting your marketing journey or looking to improve your existing strategy, this episode delivers actionable insights for creating content, increasing local presence, and growing your real estate business.

In this episode, you’ll learn:

How Trent transitioned from YouTube creator to marketing expert
Why sales and marketing need to work together
How to optimize your Google Business Profile for local visibility
The importance of reviews and reputation building
How video content helps create trust with potential clients
Why consistency matters more than going viral
How AI tools can support content creation
Common marketing mistakes that limit growth

Episode Highlights:

00:00 Introduction and Content Pillars
00:39 Welcome to the Podcast
01:16 Guest Introduction: Trent Stonehouse
01:46 Trent’s Backstory and Marketing Journey
03:13 Marketing Tips for Real Estate Agents
04:01 Importance of Google Business Profile
05:59 The Power of Reviews
10:33 Video Marketing Strategies
15:08 The Myth of Going Viral in Real Estate
16:30 Maximizing Local Engagement with Hashtags and Collaborations
18:30 Strategic Posting and Paid Ads for Realtors
19:53 Boosting Content on Facebook: Tips and Tricks
21:55 Leveraging YouTube Ads for Real Estate
22:26 AI in Real Estate Marketing
23:57 Common Marketing Mistakes Realtors Make
25:34 Getting Started with Video Content Creation
27:13 The Social Realtor Advantage
29:10 Contact Information and Closing Remarks